Marketing Your Library Makeover

Wednesday, January 22, 2025

12:00 - 1:00 p.m.

Online (Zoom)

A renovation at your library, whether it’s as small as some new furniture or the building of an entirely new building, is an exciting but also daunting marketing opportunity.

How do you honor your library’s past and your patrons’ memories? How should you best convey vital information to ensure a smooth transition to the new space? Finally, how do you keep the excitement alive after the grand opening has come and gone?

In this webinar, marketers from Helen Plum Library will share their best practices, tips, and lessons learned from promoting throughout the process.

All ILA Noon Network webinars are free. The webinar recordings are available to ILA personal members shortly after the webinars. Registration for all live webinars is limited to Illinois libraries.

About the Speakers

Emily Bradshaw is the Marketing Content Coordinator at Helen Plum Library in Lombard, Illinois. In this role, Emily manages the library’s social media accounts and email communications and coordinates with the Marketing Department and other library staff on special projects and promotions. Emily earned her MLIS and BA in English from the University of Illinois at Urbana-Champaign.

Sue Wilsey is the Director of Strategic Communications and Marketing at Helen Plum Library in Lombard, IL. For the past 8 years at Helen Plum Library, Sue spearheaded a complete brand make-over and was the architect of a campaign that led to the successful passage of a $23 million referendum.

As a member of the Executive Team, she has been a vital contributor to the design and construction process of the brand-new Library that opened in April 2023. Sue also coordinated the Library’s Culture Code process and implementation, as well as their most recent Strategic Plan.

Marketing Your Library Makeover